No one wants to see actual mucus and snot, so the analogies seen in the Conidrin Nasal Decongestant ad campaign are actually rather clever. Instead of focusing on the actual problem a little too graphically, these print ads show us battling boogers in a simple yet hilarious manner. From crosses and vampires to lions and zebras, each ad depicts a battle that we are sure to win.
Conceived and executed by Sao Paolo-based ad agency Mohallem/Artplan, the Conidrin Nasal Decongestant ad campaign also focuses on the popularity of minimalist illustrations that we have been used to seeing in poster designs in recent months. Considering the great response those designers have been getting, it comes as no surprise that marketers and advertisers would want in on it too.
The Conidrin Nasal Decongestant ad campaign was illustrated by Open the Door.
Booger-Battling Campaigns
The Conidrin Nasal Decongestant Ads Are Colorful and Minimalist
Trend Themes
1. Minimalist Ad Campaigns - Marketers and advertisers are mimicking the popularity of minimalist poster designs for their ad campaigns, providing an opportunity for further innovation in minimalism-infused advertising.
2. Analogy-based Advertising - Using clever analogies in advertising campaigns, such as the Conidrin Nasal Decongestant ads, provides an opportunity to communicate a message in a fun and lighthearted way, potentially disrupting traditional, straightforward ads.
3. Humorous Healthcare Advertising - Marketers are finding ways to make healthcare advertising more amusing and entertaining while still promoting the intended product, opening an opportunity for further development of this type of advertising.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can use analogy-based ads to promote their products in a lighthearted and relatable way, potentially disrupting traditional straightforward ads in the industry.
2. Advertising - The shift toward minimalist and analogy-based advertising provides ample opportunities for ad agencies to innovate and find new ways to communicate messages in a fresh and engaging way.
3. Graphic Design - The popularity of minimalist poster designs provides an opportunity for graphic designers to explore how this trend can be incorporated into various industries, including advertising and beyond.