I'll be the first to say there's no shame in going back for seconds, but the champions featured in the 'An Unbalanced Diet: Competitive Eating' infographic go far beyond one more helping. Created by Food Service Warehouse, the illustrated chart looks at some of the world's food-eating winners, and compares the amount of food ingested by the champions with daily portions consumed by the average individual.
Though I'd heard of competitive hot dog eating before, the stats on competitive mayonnaise eating was definitely news to me. Even more shocking is that the amount of mayo consumed by champion Oleg Zhornitskiy, nine jars, converts to enough energy for a Toyota Prius to travel 45 miles.
After seeing the Competitive Eating infographic, I have a new-found respect, or maybe amazement, for the health-hazard sport.
Grotesque Gastronomical Graphs
'An Unbalanced Diet: Competitive Eating' Infographic is Revealing
Trend Themes
1. Competitive Eating Trend - The rise of competitive eating events and the popularity of outrageous record-setting food challenges creates opportunities for food business partnerships.
2. Extreme Eating Records Trend - Consumers' fascination with extreme eating records encourages food and beverage companies to incorporate novelty and excess into product branding.
3. Food Consumption Comparison Trend - Infographics highlighting extreme food consumption records drive consumer interest and market demand for alternative dietary choices.
Industry Implications
1. Food and Beverage Industry - Companies within the food and beverage industry can partner with competitive eating events or develop extreme food challenges to generate brand recognition and attract consumers.
2. Marketing Industry - Marketing agencies can capitalize on consumers' fascination with extreme eating records to develop unique marketing campaigns that incorporate elements of excess and novelty.
3. Wellness and Nutrition Industry - Infographics comparing food consumption records can drive market demand for alternative dietary choices and attract consumers to wellness and nutrition businesses.