2024 is the second year of Mrs. Meyer's Clean Day's Lots of Compassion program and the brand is opening Mrs. Meyer's Compassion Store as a first-of-its-kind pop-up to accept compassionate acts in exchange for garden essentials. This store takes compassion as currency and addresses the "Compassion Gap" that two-thirds of Americans feel is present in the United States.
This free retail space gives people a reason to do a small act of kindness, such as calling or texting a loved one, supporting a local small business with a review or sharing a kind message on social media. At the New York pop-up, participants will be rewarded for their good deeds with garden-themed items like plants, a bouquet, Arber organic plant food or Mrs. Meyer's Clean Day Compassion Flower Hand Soap.