Japanese fashion label JIEDA introduces its latest collection for the Fall/Winter 2021 season entitled 'COME TO WHERE THE FLAVOR IS.' The collection celebrates American heritage apparel, delivering a retro tinged design to the seasonal looks. The inspiration behind the capsule comes rom a Western design and ranch culture, honoring cowboy clothing.
To further enhance this influence, the brand also nods to Marlboro ads. The silhouettes include suits, bootcut denim jeans, boxy structures, and more. Notably, the velvet suit adds an elegant touch to the seasonal range, accompanied by some collaborative workwear alongside Dickies. There are also some rugged design language informed by the loose knitwear options and the matching sets that are detailed with some paint splatter.
Western-Themed Retro Apparel
JIEDA's COME TO WHERE THE FLAVOR IS Celebrates Americana
Trend Themes
1. Retro Western Apparel - Opportunity for fashion labels to incorporate retro Western designs and honor American heritage apparel.
2. Collaborative Workwear - Potential for brands to collaborate with workwear companies to create rugged yet stylish clothing options.
3. Artistic Detailing - Incorporate unique details like paint splatter into matching sets and knitwear to add artistic flair to Western designs.
Industry Implications
1. Fashion - Fashion industry has potential to incorporate retro Western designs and collaborate with workwear companies to create new and unique collections.
2. Workwear - Workwear companies can collaborate with fashion labels to create stylish yet functional workwear with a Western-inspired design.
3. Textile - Textile industry can provide materials for Western-themed clothing collections with a focus on rugged and durable fabrics.