Animal Crossing: New Horizons was one of the most popular new releases of 2020 and Colourpop is now kicking off 2021 with the Colourpop x Animal Crossing: New Horizons collection. Thanks to the collaboration, there are 11 new products to purchase, all of which take inspiration from the uplifting colors that make up the world of Animal Crossing.
In the collection, Animal Crossing fans will find eyeshadow palettes decorated with the faces of familiar characters, powder blushes, tinted lip sets and a glitter gel. While the mint green palette takes cues from Tom Nook, the pressed powder blushes are imprinted with flowers that can be found on the island. Other fun packaging in the collaboration features motifs like leaves, money bags and stars from the video game universe.
Collaborative Video Game Cosmetics
The Colourpop x Animal Crossing Collection is Fun & Uplifting
Trend Themes
1. Collaborative Video Game Merchandise - Companies are collaborating with popular video game franchises to produce unique and attractive merchandise items to expand customer reach.
2. Uplifting-themed Cosmetics - Cosmetics companies are producing uplifting-themed products, tapping into the positive feelings and mental health benefits associated with such themes/brands.
3. Interactive Video Game Advertising - Video game developers are partnering with brands to create interactive product placements within gameplay, adding a new layer of engagement for players and exposure for brands.
Industry Implications
1. Cosmetics - Cosmetics companies can collaborate with popular and trending video game franchises to attract new customer segments and increase sales revenue.
2. Video Game - Video game developers can partner with cosmetics brands to introduce in-game cosmetic items that can be bought using in-game currency or with real money, resulting in additional revenue streams.
3. Advertising and Marketing - Advertising agencies can work with video game developers and cosmetics brands to incorporate interactive product placements within video games, utilizing the potential of gaming as a marketing channel.