The PANTONE Connect platform gets a new addition in the form of the Color Insider tool. The service works to become a resource for designers who are looking for chromatic inspiration. The platform delivers a range of color forecasts and data information that meets the standards of the global design space. At the root of the service, Color Insider is an evolution in design from brands and products that are constantly being observed for their color choices.
The tool gives designers another layer of insight that they can depend on to make informed selections from the concept all the way to the completion process. Laurie Pressman, vice-president of the institute explains "For over 25 years the PANTONE Color Institute has been a go-to destination from brands and designers around the world looking to understand the future of color trends and how to inform their own brand and product color choices. PANTONE Color Insider gives us the opportunity to take a lot of this information and knowledge and make it accessible to our larger creative community."
Chromatic Inspiration Digital Platforms
The PANTONE Color Insider Tool Serves Color Forecasts
Trend Themes
1. Real-time Color Forecasting - The integration of real-time color forecasting allows designers to stay ahead of trends and make timely design decisions.
2. Expert-curated Design Insights - Leveraging insights from platforms like Color Insider enables precision in color selection, enhancing the design process.
3. Collaborative Creative Tools - Tools that facilitate collaborative design efforts bring efficiency and innovation to creative teams working on global projects.
Industry Implications
1. Fashion Design - Advanced color forecasting tools can revolutionize seasonal collection planning by predicting upcoming trends with greater accuracy.
2. Interior Design - Interior design can benefit from precise color insights that align with consumer preferences and emerging global trends.
3. Graphic Design - Graphic designers can enhance brand experiences through data-driven color choices provided by innovative digital platforms.