Fashion mirrors current experiences and the Collina Strada Spring 2024 ready-to-wear show poignantly captured the prevailing uncertainty people feel amidst economic and environmental instability. Collina Strada’s Hillary Taymour cited the "This is Fine" meme as inspiration and sent models down the runway with forced smiles and clenched fists. Prior to the New York Fashion Week show, Strada said, "Everything sucks. We’re all doomed. The world’s on fire, but we’re doing a fashion show because that’s what we know how to do." Echoing this sentiment, the soundtrack of the show included lyrics like "Why are we here, the earth’s on fire?"
While AI is causing many creatives to fear for their jobs, Strada used it as a tool for creativity. The designer and her team fed all previous Collina Strada collections to artificial intelligence and worked for weeks to create designs with fresh yet chaotic elements.
AI-Influenced Fashion
Collina Strada Spring 2024 Was Created with the Aid of AI
Trend Themes
1. AI-influenced Fashion - Collina Strada Spring 2024 showcases the use of AI as a tool for creativity in the fashion industry.
2. Uncertainty Amidst Instability - Collina Strada captures the prevailing uncertain times through their Spring 2024 collection, reflecting economic and environmental instability.
3. Embracing Chaos - Collina Strada utilizes AI-generated designs with fresh yet chaotic elements, embracing the unpredictability of technology.
Industry Implications
1. Fashion - The use of AI in Collina Strada's Spring 2024 collection demonstrates potential disruptive innovation in the fashion industry.
2. Creatives - The integration of AI as a tool for creativity in fashion poses disruptive innovation opportunities for creatives.
3. Technology - Collina Strada's AI-influenced fashion highlights the potential disruptive innovation in the intersection of fashion and technology.