Elavi is introducing unique multi-collagen snack bites made with marine and bovine collagen peptides, helping to make collagen snackable in a form other than powders or capsules. The plant protein bites combine the benefits of marine collagen for skin, hair and nails with grass-fed bovine collagen for digestive health.
The fact that the startup's collagen bites are plant-based is significant. as Elavi co-founder Michelle Razavi says regarding collagen, "On its own, it doesn’t hold liquid well together. A lot of oil separation happens, and we experienced that in the first couple of prototypes. That’s why a lot of bars use whey. To have a collagen protein bar that’s non-dairy is incredibly hard." The bites are powered by pea protein, almond protein powder, cashew butter and coconut oil, plus goji berries, cacao nibs and organic dates for sweetness.
Multi-Collagen Snack Bites
Elavi's Snack Bars Contain Both Marine and Bovine Collagen
Trend Themes
1. Multi-collagen Snacks - The rise of multi-collagen snack bites presents an opportunity for companies to create unique protein-packed products that cater to various nutritional demands.
2. Plant-based Protein - Creating collagen-based bars that are plant-based presents an opportunity for companies to cater to the growing plant-based movement while still maintaining the health benefits of collagen.
3. Non-dairy Protein Bars - Creating non-dairy collagen-based protein bars can present an opportunity for companies to tap into the health-conscious, lactose intolerant demographic who still want to boost their collagen intake.
Industry Implications
1. Food - Creating innovative collagen-infused snacks and protein bars can help food companies tap into the growing demand for healthier, functional snacks and supplements.
2. Beauty and Personal Care - Collagen-infused snacks and supplements are becoming more popular in the beauty and personal care industry, presenting an opportunity for companies to expand their product lines and tap into this trend.
3. Sports and Fitness - Collagen protein is becoming increasingly popular among athletes and fitness enthusiasts due to its muscle-building and joint-repairing benefits, presenting an opportunity for companies to develop collagen-infused products that appeal to this market.