Colgate Junior promotes its super white and bright smile effect with these ads that show the kids’ smiles glowing in the dark.
I particularly love the ‘hide and seek’ ad which instantly reveals the hiding place of the smiling kid. The other ad shows a a happy kid on a swing producing a fun photography effect with his bright smile.
The campaign was photographed by Michael Meyersfeld for Young & Rubicam, Johannesburg, South Africa, with chief creative officer Michael Blore, art director Grant Seller and copywriter Eric Wittstock.
Glow-in-the-Dark Smiles
Colgate Junior Lights Up the Neighborhood
Trend Themes
1. Light-up Advertising - Incorporating glow-in-the-dark effects into advertising campaigns to create unique and impactful experiences for customers.
2. Sensory Marketing - Using a combination of visual and tactile elements in marketing campaigns to engage customers and create a memorable experience.
3. Child-centered Marketing - Creating marketing campaigns that specifically target children and their interests to build brand loyalty from a young age.
Industry Implications
1. Personal Care - Incorporating unique and playful advertising techniques in the personal care industry can help brands stand out from competitors and appeal to a wider customer base.
2. Photography - Using creative lighting and visual effects in photography can lead to unique and captivating images that are sure to grab attention and make an impact in advertising campaigns.
3. Advertising - Incorporating innovative and eye-catching techniques into advertising campaigns is essential for brands looking to make a lasting impression on customers and stand out in a crowded market.