Naked juice and food brand has released a line of cold pressed juices that are full of flavor and healthy benefits without added sugar or preservatives. The transparent branding by the company further extends this mantra with the ingredients listed boldly on the front of the wrapper along with the amount of juices blended.
Cold pressed juice is much healthier for the body, as it uses less energy to extract the liquid from the fruit. The process also reduces the amount of heat used so that the juice contains more natural nutrients and minerals. The Naked Pressed juices contain a rich mix of vegetables and fruits such as apple, beet, cucumber, spinach, lemon and wheatgrass. The drinks are branded by functionality. For example, Bright Greens offers a daily dosage of green vegetables.
Sugarless Cold Pressed Juices
The Naked Juices Offer Full Health Benefits Without Preservatives
Trend Themes
1. Sugarless Cold Pressed Juices - Disruptive innovation opportunity: Develop new flavors and combinations of cold pressed juices without added sugar or preservatives.
2. Transparent Branding - Disruptive innovation opportunity: Implement transparent branding by prominently displaying ingredients and nutritional information on packaging.
3. Functional Beverage Offerings - Disruptive innovation opportunity: Create functional cold pressed juices that cater to specific health benefits, such as daily dosage of green vegetables.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore new techniques and ingredients to produce sugarless cold pressed juices.
2. Health and Wellness - Disruptive innovation opportunity: Develop products and services that align with the demand for nutritious and transparently labeled beverages.
3. Packaging - Disruptive innovation opportunity: Create innovative packaging designs that effectively communicate the natural and healthy attributes of cold pressed juices.