The Cold Pressed Juicery is a juice shop located in Amsterdam that features a living design put together by Standard Studio. The interior space is modern and minimalistic with a growing tree located in the centre of the location. The living plant alludes to the freshness and natural quality of the served products by incorporating an element of living nature directly into the store.
The juicery is quaint in space featuring a mix of wooden lattice, black countertops, marble floors and white walls. In the centre of the contemporary space is a tree that grows through the ground with its leaves hitting the ceiling. The element of living nature in the space ties into the brand's initiative to serve high-quality, natural and healthy juice products.
Integrated Forest Juiceries
Cold Pressed Juicery Integrates a Living Tree into the Store Interior
Trend Themes
1. Living Design in Retail - The integration of living plants in retail spaces creates a unique and refreshing customer experience, enhancing the connection to nature and natural products.
2. Minimalistic Store Interiors - The trend towards minimalistic store interiors focuses on simplicity and functionality, allowing the products to take center stage and creating a calming atmosphere for customers.
3. Healthy Food and Beverage Alternatives - The increasing demand for natural, organic, and healthy food and beverage options presents opportunities for businesses to innovate and offer products that cater to this growing market.
Industry Implications
1. Juice Bars and Cafes - Juice bars and cafes can embrace the living design trend and create unique customer experiences by incorporating plants and greenery into their store interiors, attracting health-conscious consumers.
2. Interior Design - Interior design firms and professionals can tap into the trend of minimalistic store interiors and offer their expertise to businesses looking to create calming and functional retail spaces.
3. Food and Beverage Industry - The food and beverage industry can capitalize on the trend of healthy alternatives by developing and marketing natural and organic products that cater to the increasing demand for healthier options.