Cold brew coffee has grown in popularity but might not be as appealing to some consumers because of the strong profile it has, so the new Potbelly Cold Brew Coffee Shake has been positioned as a creamy, indulgent alternative.
The milkshake is made with a blend of vanilla ice cream along with real cold brew coffee to create a caffeine-focused dessert drink that is perfect for consumption anytime of day to up energy levels. The milkshake comes topped with whipped cream and a maraschino cherry to position it as a treat that is perfect for those with a sweet tooth and coffee lovers alike.
The Potbelly Cold Brew Coffee Shake is available from locations nationwide now, but is only available for a limited time.
Caffeinated Cold Brew Milkshakes
The Potbelly Cold Brew Coffee Shake is Limited-Edition
Trend Themes
1. Indulgent Coffee Desserts - There is an opportunity to create more dessert options that incorporate coffee, appealing to both coffee lovers and those with a sweet tooth.
2. Cold Brew Alternatives - There is a potential to innovate on new cold brew coffee products that cater to those who find traditional cold brew too strong.
3. Caffeinated Beverages - Creating a variety of caffeinated beverages that mix different flavors and textures could tap into the huge market of consumers looking for an energy boost.
Industry Implications
1. Coffee Shops - Coffee shops could expand their menu to include more dessert options, allowing customers to indulge in both coffee and sweets at the same time.
2. Fast Food Chains - Fast food chains could offer more caffeinated beverages as an alternative to traditional sodas that contain high amounts of sugar.
3. Ice Cream Brands - Ice cream brands could introduce new flavors that incorporate coffee to appeal to coffee lovers looking for a new way to enjoy their favorite beverage.