Ingredient-Revealing Coffee Infographics

This Infographic Explains What Creates That Coffee Taste

While most people need a large cup of hot java right in the morning to get them started on their day, many don't know what ingredients are lurking behind that signature coffee taste. This video infographic 'What's Actually Inside An Average Cup of Coffee' by Wired.com reveals what sorts of chemicals come together to form the iconic bitter roasted coffee taste.

This visual video infographic narrates what makes up a standard cup of coffee, and the ingredients might slightly frighten you. From ingredients like 2-ethylphenol, which is a cockroach pheromone, to dimethyl disulfide, which has the odor of rotten meat, these chemicals are shockingly horrific. How do they find their way into our cups of coffee? Well, they in such small quantities that their odors and/or taste are masked by other, more overpowering, ones.
Trend Themes
1. Ingredient-revealing Coffee - Opportunity for coffee brands to educate consumers about the specific ingredients that go into their coffee and differentiate themselves based on transparency and quality.
2. Visual Infographics - Opportunity for companies to create engaging and informative visual infographics to communicate complex information in a visually appealing way.
3. Consumer Education - Opportunity for food and beverage companies to educate consumers about the ingredients used in their products, building trust and loyalty.
Industry Implications
1. Food and Beverage - Food and beverage industry can leverage ingredient-revealing infographics to educate consumers and promote transparency in their products.
2. Coffee - Coffee industry can utilize ingredient-revealing infographics to communicate the unique ingredients and flavor profiles of different coffee blends and roasts.
3. Marketing and Advertising - Marketing and advertising industry can create visual infographics to help brands effectively communicate complex information and engage consumers.

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