For those who are looking for a more energizing breakfast option, Starbucks' new Doubleshot Coffee Smoothies offer the perfect blend of food and fuel. Made with fruit, almond milk, and signature Starbucks coffee, the new smoothies are perfect for busy consumers who need to enjoy their breakfast on the go.
The new Doubleshot Coffee Smoothies are a lineup of ready-to-drink beverages sold at grocery stores nationwide. "Made with Real Fruit and Almondmilk," the 10oz. smoothies come in two different flavors: Dark Chocolate Banana and Vanilla Honey Banana. As a result, the smoothies offer a quick burst of caffeine, along with 160 to 170 calories of energy.
With a growing number of consumers eating breakfast on the go, Starbucks' ready to drink smoothies make it easier to enjoy both coffee and a snack at the same time.
Ready-to-Drink Caffeinated Smoothies
Starbucks' Doubleshot Coffee Smoothies Offer Fuel on the Go
Trend Themes
1. Ready-to-drink Smoothies - There's a growing demand for on-the-go food options, which presents opportunities for companies to develop more flavors of ready-to-drink smoothies.
2. Caffeinated Beverages - Consumers are seeking functional beverages that offer energy, which presents opportunities for companies to develop more caffeinated beverages using real ingredients.
3. Healthy Convenience Food - Convenience and health are no longer mutually exclusive, as busy consumers seek out quick, healthy breakfast options such as Starbucks' Doubleshot Coffee Smoothies.
Industry Implications
1. Food and Beverage - The food and beverage industry should seek to expand their ready-to-drink offerings in response to the growing demand for convenient and healthy food options.
2. Retail - As more consumers shift towards online grocery shopping, the retail industry should invest in more online and delivery channels for their ready-to-drink products.
3. Coffee - Merging coffee and smoothies has created a new category of caffeinated, healthy drinks that the coffee industry should look to capitalize on through innovation and new product development.