Fragment Design, UNDERCOVER and Starbucks have banded together to create a lifestyle collection centered around coffee products. This attractive collection features attractive designs all Starbucks lovers can enjoy.
Both Fragment Design and UNDERCOVER are highly recognized for being Japan's leading streetwear brands. Together the brands have put their own creative spin on a limited edition lifestyle collection offering coffee products for the popular Starbucks cult. This collection features a stainless steel thermos and a mini card decorated with an elegant ceramic pattern. The color scheme is a unisex blue and white colorway, so these coffee products can appeal to all java fans.
The Fragment x UNDERCOVER x Starbucks lifestyle collection is perfect for the colder months and is now available for purchase.
Co-Branded Coffee Products
The UNDERCOVER x Starbucks Collection Offers Cool Coffee Collectables
Trend Themes
1. Co-branded Products - Collaborations between brands offer opportunities for creative and unique product designs.
2. Limited Edition Collections - Producing limited edition collections drives demand and encourages customers to act quickly to make a purchase.
3. Streetwear-inspired Designs - Incorporating streetwear aesthetics into everyday products can attract a young and fashion-forward audience.
Industry Implications
1. Fashion Retail - Fashion retailers can collaborate with food and beverage brands to create unique products that cater to their customers' interests.
2. Food and Beverage - Brands in the food and beverage industry can team up with fashion labels to create novelty collections and reach a wider audience.
3. E-commerce - Online marketplaces can capitalize on limited edition collections to create a sense of excitement and urgency around a product release.