Together, Dunkin' Donuts and Baskin Robbins have created a new line of frozen treats that will be available through retailers as of the spring and summer. All of the co-branded ice cream products are made with Dunkin’ Donuts coffee, as well as milk and cream with no artificial growth hormones.
The all-new ice cream treats that have been released include varieties such as: Dunkin’ Donuts Coffee, Dunkin’ Donuts French Vanilla Coffee and Dunkin’ Donuts Coffee Chocolate Chip.
Recently, Dunkin' Donuts has been putting spotlighting more than just donuts by putting an emphasis on its coffee products. These coffee ice creams have the potential to appeal to those with an equal love for both coffee and refreshing ice cream indulgences.
Co-Branded Coffee Ice Creams
Dunkin' Donuts and Baskin Robbins Collaborated on a Frozen Treat Line
Trend Themes
1. Coffee-flavored Frozen Treats - Opportunity for dessert companies to tap into the growing demand for coffee-flavored frozen treats.
2. Co-branding Collaborations - Opportunity for companies to collaborate and create innovative co-branded products to expand their market reach.
3. Natural Ingredients in Desserts - Opportunity for companies to incorporate natural ingredients in their dessert products to appeal to health-conscious customers.
Industry Implications
1. Dairy Industry - Opportunity for dairy companies to leverage the popularity of coffee-flavored frozen treats to expand their product lines.
2. Fast Food Industry - Opportunity for fast food companies to partner with dessert brands to create innovative products and increase customer loyalty.
3. Retail Industry - Opportunity for retailers to introduce more natural and healthy dessert options in their stores to meet customer demands.