Although coffee-flavored beer is not a new idea, there have been plenty of coffee-infused products released over the last year along with the rise of craft coffee culture—and to round out the year, Dunkin' Donuts is announcing its own take on this concept in collaboration with Wormtown Brewery.
The DDark Roasted Brew, a robust, coffee-flavored stout, was created to help people celebrate "the darkest day of the year" with the arrival of the winter solstice. This beer is the first of its kind to be brewed with Dunkin' Donuts Dark Roast beans and will only be available to consumers for a limited time through Wormtown Brewery's Tap Room in Worcester, Massachusetts. On December 21st, the Dunkin' Donuts culinary team will be on-site to serve special donut and beer pairings.
Like Dunkin' Donuts, Taco Bell is another brand in the QSR industry that's experimenting with the release of its own branded beer.
Donut Chain Coffee Beers
The 'DDark Roasted Brew' is Made with Dunkin' Donuts Dark Roast Beans
Trend Themes
1. Coffee-infused Beers - The rise of craft coffee culture has led to an increase in coffee-infused beer products, creating an opportunity for breweries and coffee chains to collaborate and create unique flavor experiences.
2. Branded Alcoholic Beverages - Quick-service restaurants are exploring the creation of their own alcoholic beverages, allowing them to expand their brand identity and offer unique products to customers.
3. Limited-time Collaborations - Collaborations between well-established brands are on the rise, offering consumers exclusive and limited-time products that generate excitement and curiosity.
Industry Implications
1. Craft Beer - Breweries can capitalize on the popularity of coffee-infused beer and collaborate with coffee chains to create unique and flavorful products that stand out in a competitive market.
2. Coffee Chains - Collaborating with breweries to create limited-time coffee-infused beers can help coffee chains expand their brand identity and attract new customers.
3. Quick-service Restaurants - Experimenting with the release of branded alcoholic beverages can help quick-service restaurants expand their offerings and appeal to a broader demographic of customers.