The new Smashburger coffee drink menu has been unveiled by the brand as a collaboration offering created in partnership with The Coffee Bean & Tea Leaf that's packed with premium caffeinated concoctions.
The menu includes Coffee Shakes, Cold Brew and the Vanilla Cold Brew Latte, which are priced starting at $3.49 for patrons to pick up when seeking out an alternative way to up their energy throughout the day. Each of the drinks feature a base of The Coffee Bean & Tea Leaf's Cold Brew Coffee to ensure the utmost attention to high-quality flavor.
The Smashburger coffee drink menu has been announced alongside the new National Coffee Milkshake Day that will see Coffee Shakes available for just $3 each on Sunday, July 26, 2020 at participating locations.
Coffee Beverage Partnership Menus
This New Smashburger Coffee Drink Menu is Tasty
Trend Themes
1. Collaborative Menu Offerings - The partnership between Smashburger and The Coffee Bean & Tea Leaf demonstrates the trend of brands joining forces to create unique menu items.
2. Coffee-based Concoctions - The introduction of Coffee Shakes, Cold Brew, and Vanilla Cold Brew Latte reflects a trend of coffee-based beverages gaining popularity and diversifying.
3. Promotion of Coffee Events - The announcement of National Coffee Milkshake Day highlights the trend of brands creating special events to boost engagement and drive traffic to their locations.
Industry Implications
1. Fast Food - The partnership between Smashburger and The Coffee Bean & Tea Leaf presents a disruptive innovation opportunity to expand the coffee offerings in the fast food industry.
2. Coffee Retail - The collaboration between Smashburger and The Coffee Bean & Tea Leaf opens up opportunities for coffee retailers to partner with food establishments and create unique menu items.
3. QSR (quick Service Restaurants) - QSRs can capitalize on the trend of coffee-based concoctions by offering innovative coffee drinks to attract customers seeking alternative energy options.