Many of us need a caffeine-packed cup of coffee to get us through the busy day, but are we really aware of how much coffee consumption the world is collectively racking in? This ‘Sustainable Coffee’ infographic brings awareness to how much coffee the world drinks, how sustainable the cultivation of coffee is and whether or not coffee farmers are getting fairly paid for their work and product.
Not much of a surprise: the United States comes in at top spot as the number one consuming country of coffee with 83% of the nation admitting to drinking the caffeinated brew daily. While all this hot java is being consumed by the world, many major retailer brands like McDonalds and Starbucks only return $2.84 of a $9-10 coffee sale back to the coffee farmers. So, while coffee is one of the biggest cash crops cultivated in the world, the farmers growing coffee barely even see any of the profits.
Java Consumption Infographics
This ‘Sustainable Coffee’ Infographic Examines Coffee
Trend Themes
1. Sustainable Coffee - There is a growing trend towards sustainable coffee, offering opportunities for companies to explore environmentally and socially responsible practices in their supply chain.
2. Fair Trade Coffee - A trend towards fair trade coffee is emerging, offering opportunities for companies to support coffee farmers and ensure that they are paid fairly for their work and products.
3. Coffee Consumption Awareness - Increased awareness of coffee consumption is leading to opportunities for companies to tap into the market by offering innovative coffee products and sustainable solutions.
Industry Implications
1. Coffee Retailers - Opportunities exist for coffee retailers to offer sustainable and fair trade coffee products and support coffee farmers in their supply chain.
2. Coffee Producers - Coffee producers can explore environmentally friendly cultivation practices and fair trade agreements to ensure fair compensation for their work and products.
3. Sustainability Consulting - As the trend towards sustainable coffee and fair trade practices grows, there is an opportunity for consulting companies to offer expertise in sustainability to coffee producers and retailers.