Italian coffee brand illy has introduced its inaugural digital content series, 'Coffee Break,' in collaboration with Kimmelot. Hosted by Maddy DeVita, the series explores how illy coffee enhances daily life by visiting the homes and businesses of various tastemakers. With "a 90-year heritage, illy aims to engage new audiences and increase brand awareness among U.S. consumers."
Comprising "seven 90-second episodes, 'Coffee Break' features tastemakers such as Paige Lorenze, founder of Dairy Boy; Luis Severino, pitcher for the New York Mets; and Chloe Troast, known for Saturday Night Live." The series also highlights notable venues like Warren Street Hotel, La Grande Boucherie, Rainbow Room, and United Airlines, showcasing the illy offerings available at each location.
Through this series, viewers will learn how to enjoy illy coffee in diverse settings, including suites, restaurants, and airline lounges, emphasizing the brand's quality and versatility.
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Trend Themes
1. Digital Content Series Integration - Brand collaborations with media companies to create engaging digital content series can enhance consumer engagement and expand reach.
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Industry Implications
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