One of the newest products from natural personal care brand Jāsön is the Simply Coconut Toothpaste, which is genuinely made with unrefined, cold-pressed virgin coconut oil. As antibacterial coconut oil is a main component of this toothpaste, it mimics the ancient Ayurvedic practice of oil pulling for oral care; this is a practice that involves swishing around some type of food-grade oil in one's mouth for the purpose of cleansing and drawing out toxins.
The natural toothpaste product is offered in a range of flavors, including the original Coconut Cream, as well as other options such as Coconut Mint, Coconut Eucalyptus and Coconut Chamomile.
While coconut is not often featured as a main ingredient in many conventional store-bought toothpaste products, many consumers choose to make their own oral care products by combing coconut oil with baking soda and a few essential oils of their choosing.
Coconut Oil Toothpastes
Jason's Simply Coconut Toothpaste is Inspired by Oil Pulling
Trend Themes
1. Coconut Oil Dental Products - The growing trend of using coconut oil in dental care products presents an opportunity to develop more effective and eco-friendly oral care solutions using alternative ingredients.
2. Natural Toothpaste Alternatives - The demand for natural and organic ingredients in personal care products highlights the need for more innovative, plant-based alternatives in toothpaste formulations.
3. Ancient Ayurvedic Practices - The resurgence of interest in Ayurvedic practices like oil pulling can inspire new dental care products and techniques that are rooted in traditional medicine systems.
Industry Implications
1. Personal Care - The personal care industry can leverage the trend of coconut oil toothpaste by introducing more formulations that incorporate natural ingredients and meet the needs of conscious consumers.
2. Organic Products - The demand for natural and organic toothpaste products presents an opportunity for the organic products industry to introduce new innovative formulations and reap the benefits of growing consumer awareness and expectations.
3. Traditional Medicine - Incorporating traditional medicine practices like Ayurveda into dental care solutions presents an opportunity for the traditional medicine industry to expand its reach into the personal care market.