With seven ingredients or less, Kokada makes decadently flavored coconut-based spreads that differentiate themselves from products like almond or cashew butter. The peanut-free spreads are incredibly versatile and they can be layered on toast, blended into smoothies, stirred into coffee, drizzled over ice cream or used in baking. Part of the brand's challenge is to educate consumers on its many uses and benefits. As Mr. Golestani, chief operating officer, said "Because it’s a new product, they don’t know that they need it; they don’t know that they want it. We have to introduce it to them."
These coconut-based spreads are made with ingredients like coconut and carrageenan (a thickener derived from red seaweed) and coconut treacle (a sap from coconut palms.) Kokada's range of flavors includes Cinnamon Toast, Mint Chocolate and Brownie.
Coconut-Based Spreads
Kokada Makes Peanut-Free Spreads from Coconut & Coconut Treacle
Trend Themes
1. Coconut-based Spreads - Kokada's innovative use of coconut in spreads paves the way for other products with alternative ingredients to disrupt the nut butter industry.
2. Education of Product Uses and Benefits - Similar brands can take advantage of educating consumers on the many uses and benefits of their new products to boost sales and awareness.
3. Simple Ingredients - The use of less than seven ingredients in coconut-based spreads indicates increased demand for natural and wholesome products in the food industry.
Industry Implications
1. Food - Kokada's coconut-based spreads are shaking up the nut butter industry with a possible shift towards alternative ingredients.
2. Education - The need for educating consumers on the uses and benefits of new products creates opportunities for new companies in the education industry.
3. Natural Products - Kokada's simple and natural ingredient list reflects the ever-growing demand for natural and healthier alternatives in the food industry.