Organic cultured yogurt brand cocojune has launched a new range of plant-based Overnight Oats. The new product consists of a blend of premium steel-cut oats, cocojune's signature dairy-free yogurt, and probiotics. The new overnight oats will be offered in four flavors: Dark Chocolate, Vanilla Bean, Mixed Berry, and Banana Cinnamon.
Each 5.3-oz serving cup is just 180 calories and contains no refined sugars. In addition, all the flavors are entirely gluten-free, vegan, and kosher, making them a good option for those on a specific diet. According to the company, the new product's texture is like a "hybrid between rice pudding and yogurt."
Currently, cocojune's Overnight Oats are available exclusively via Imperfect Foods, an American grocery chain based out of San Francisco. However, the company has plans to expand to more retailers in the upcoming months.,
Plant-Based Overnight Oats
cocojune's New Line of Vegan Overnight Oats Come in a Cup Format
Trend Themes
1. Plant-based Food Products - Developing new plant-based products like cocojune's overnight oats presents a disruptive opportunity in the food industry for companies wanting to offer healthier and eco-friendlier options to consumers.
2. Convenient Nutrient-dense Breakfast Food - As people continue to prioritize their health and wellness, creating more convenient nutrient-dense breakfast food options will be a trend to watch in the food industry.
3. Direct-to-consumer Sales - Companies like cocojune who currently sell their products through grocery chains can benefit from the disruptive opportunity of selling their products directly to consumers online, creating a more seamless shopping experience for customers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can benefit from developing more plant-based options for consumers looking for healthier and eco-friendlier food options.
2. Retail Industry - The trend of developing convenient nutrient-dense breakfast food creates opportunities for retailers to expand their product lines by partnering with companies as well as developing their own products.
3. E-commerce Industry - The direct-to-consumer sales trend provides opportunities for companies to sell their products online, and for e-commerce companies to expand their offerings by partnering with these companies.