Along with the release of its newest animated film 'Coco,' Pixar is releasing 'Coco VR' to help fans truly immerse themselves in what it is calling a "next-level social experience."
Coco tells the story of a young boy who takes a great journey through the Land of the Dead, and fans will have the chance to explore the world that Pixar has created through their own eyes and the help of virtual reality technology. In Coco VR, there are plenty of opportunities for interaction and customization, making it easy for viewers to lose themselves inside the magic of the musical fantasy world.
Coco VR is Pixar Animation Studios’ first-ever virtual reality project and it will be coming to Oculus Rift and Gear VR at the same time the animated movie is released in theaters. At the release of the film, the immersive experience will be offered at select Disney Stores and cinemas.
Immersive Animation Experiences
Pixar's 'Coco VR' is Described as a "Next-Level Social Experience"
Trend Themes
1. Virtual Reality Experiences - 'Coco VR' showcases the potential for immersive and interactive virtual reality experiences in storytelling.
2. Social VR - The 'next-level social experience' of 'Coco VR' highlights the trend of social interaction within virtual reality environments.
3. Immersive Entertainment - 'Coco VR' exemplifies the rise of immersive experiences that allow viewers to fully immerse themselves in a fictional world.
Industry Implications
1. Film and Entertainment - The film industry has the opportunity to incorporate virtual reality technology to enhance the viewer's cinematic experience.
2. Virtual Reality Hardware - The release of 'Coco VR' presents a potential market for companies manufacturing virtual reality headsets and equipment.
3. Retail and Experiential Marketing - Disney Stores and cinemas can leverage immersive experiences like 'Coco VR' to attract customers and increase engagement.