Coca-Cola has launched its first line of coffee-infused beverages, appropriately titled 'Coca-Cola With Coffee' and
'Coca-Cola With Coffee Zero.' The release of these canned, coffee-based soft drinks marks the debut of the brand's newly created "refreshment coffee" category.
Appealing to java lovers and cola drinkers alike, the company claims that its hybrid beverage "sips like a Coke and finishes like a coffee." Coca-Cola With Coffee is currently available throughout North America and is offered in three flavors: Dark Blend, Vanilla, and Caramel. Each can contain 69 mg of caffeine, making them a suitable option for those seeking a pick-me-up alternative.
With the release of this coffee-cola hybrid, Coca-Cola looks to capitalize on beverage consumers' growing interest in creative combinations and unconventional concoctions. In doing so, the company has seamlessly crossed over into an entirely new market, allowing them to target coffee drinkers, in addition to fans of soda pop.
Coffee-Infused Cola
Coca-Cola With Coffee Zero "Sips Like a Coke and Finishes Like a Coffee”
Trend Themes
1. Coffee-infused Beverages - The trend of blending coffee with other beverages gains traction, presenting opportunities for innovation in the beverage industry.
2. Refreshment Coffee - The creation of a new category of 'refreshment coffee' highlights the potential for companies to innovate and differentiate in the coffee market.
3. Hybrid Beverages - The trend of combining unexpected flavors or ingredients presents opportunities for companies in the beverage industry to differentiate and attract new customers.
Industry Implications
1. Beverage Industry - The growing trend of blending unexpected flavors and ingredients presents disruptive innovation opportunities for beverage companies looking to differentiate and appeal to new customers.
2. Coffee Industry - The emergence of a new 'refreshment coffee' category presents opportunities for innovative differentiation within the coffee industry.
3. Soft Drink Industry - The introduction of coffee-infused soft drinks presents opportunities for soft drink companies to expand their offerings to attract new customers and differentiate themselves in a crowded market.