This Coca-Cola ad acknowledges the dependence that many people have on their social media accounts and electronics. It seems that there really is no way to drag people away from it—that is, until they are introduced to this cone.
The simple dog cone that is used against dogs when they have fleas or get surgery seems to have human applications as well. In the Coca-Cola ad video, we see people who are stuck to their phones and devices get put in the dog cone. Realistically, if they wanted to they could just lift the phone above the cone to use it, but the moral of the story remains true.
The item is called the social media guard and though it’s only a parody, it seems like a good choice for those with intense social media addiction.
Social Media-Blocking Ads
This Coca-Cola Ad Uses Dog Cones to Get People Away from Their Phone
Trend Themes
1. Social Media Addiction - Disruptive innovation opportunity: Develop products or services that address and help manage social media addiction in a creative and effective way.
2. Digital Detox - Disruptive innovation opportunity: Create retreats, experiences, or tools designed to promote digital detox and help individuals disconnect from their electronic devices.
3. Humorous Advertising - Disruptive innovation opportunity: Explore the use of humor in advertising campaigns to capture audience attention and deliver memorable messages.
Industry Implications
1. Technology - Disruptive innovation opportunity: Develop innovative apps, tools, or features that provide individuals with tools to manage time spent on social media and reduce dependence.
2. Wellness - Disruptive innovation opportunity: Create products, services, or experiences that promote wellness and mental well-being in the age of technology and social media.
3. Advertising - Disruptive innovation opportunity: Explore unconventional and engaging advertising approaches that leverage humor and address societal trends like social media addiction.