In this Coca-Cola Zero ad, Coke asks: "what do pétanque, fishing and knitting have in common? Zero." But Coke amps up small events like a knitting class for five, a local pétanque game with three people watching and day of fishing with six spectators into much bigger and much more exciting spectacles. Coca-Cola cleverly does this just by adding zero. At each intimate event, Coke multiplies the numbers, turning five into 50, three into 30 and a fishing group of six into a massive gathering of 60.
Later on in the video, Coke adds another zero to the numbers, taking the number of people at the events into the hundreds and making each one a real party.
People-Multiplying Pranks
Coca-Cola Zero Pumps Up the Volume and Numbers at Small Events
Trend Themes
1. Intimate Events - Companies can capitalize on people's desire for smaller, more intimate events as a way to differentiate their brand and create meaningful connections with their audience.
2. Experiential Marketing - Marketers can use experiences as a way to create highly shareable content that is more likely to go viral.
3. Multiplying Numbers - Brands looking to create a viral campaign can use the concept of multiplying numbers to create an unexpected and exciting twist on a traditional marketing campaign.
Industry Implications
1. Event Planning - Event planners can use the concept of multiplying numbers to create exciting and memorable experiences for their clients.
2. Marketing and Advertising - Marketers and advertisers can utilize the concept of multiplying numbers to create highly shareable content that will resonate with their target audience.
3. Beverage Industry - Beverage companies can use the concept of multiplying numbers to differentiate their brand and create unique experiences for their customers.