Coca Cola may not be the family brand you thought it was. Their alleged latest campaign, featuring Carmen Electra, appears to be more revealing than anything Coke has shown us in the past. Perez Hilton, self-proclaimed as "Hollywood's Most-Hated web site," unearthed the photos which it published under the title, "Coke Wh_re".
Will this campaign be destined for North America? I doubt it.
Implications - Many industries realize that sex has the capacity to help sell a product. However, this new Coca Cola ad indicates that there still needs to be an element of taste when it comes to publicity. When designing advertising campaigns, industries must assess the balance between adding sexual appeal to a product and maintaining elegance to sustain respect from consumers.
Coca Cola Gets Dirty with New Carmen Electra Ads
Coca Cola Gets Dirty With New Carmen Electra Ads
Trend Themes
1. Balancing Sex Appeal in Advertising - Industries must assess the balance between adding sexual appeal to a product and maintaining elegance to sustain respect from consumers.
2. Controversial Advertising - Controversial advertising is still an effective marketing tool, but it should be done tastefully to avoid backlash from consumers.
3. Unconventional Campaigns - Unconventional advertising campaigns can turn heads, but companies must be cautious of potential negative consequences to their brand image.
Industry Implications
1. Beverage - Beverage companies should consider more tasteful approaches when adding sexual appeal to their advertising campaigns to avoid negative press and public backlash.
2. Fashion & Beauty - Fashion and beauty companies should be mindful of how they use sexual appeal in their advertising campaigns, ensuring that it is done tastefully whilst being effective.
3. Entertainment - Entertainment companies can benefit from unconventional campaigns, but they should be aware of the potential backlash from controversial content.