The Coca-Cola Burn 'Ride' advertisement is an intense three-and-a-half minute film of dark, intense skateboarding. In the ad, Coca-Cola exploits the skateboarding culture in order to sell their energy drink.
Directed by Garth Davis and featuring skaters Steve Berra, Jesus Gonzalez, Eder Martinez, Mario Saenz, Angel Santiago and Luis Tolentino, the Coca Cola Burn 'Ride' video is ablaze with passion.
Implications - The use of subcultures in mainstream advertising is an attempt on part of a company to reach and serve a niche demographic. Previous advertising agencies and marketing gurus would identify serving a niche market as a dangerous move; however, in today's crowded market, serving a niche demographic will surely prove beneficial.
Intense Energy Drink Films
The Coca-Cola Burn 'Ride' Video is Ablaze
Trend Themes
1. Subcultural Advertising - The use of subcultures in mainstream advertising is becoming more common and may prove beneficial for companies looking to reach niche demographics.
2. Branded Film Productions - Companies are producing longer, more intense branded films to engage viewers and increase brand awareness.
3. Energy Drink Marketing - Energy drink companies are exploring new and creative marketing tactics to promote their products.
Industry Implications
1. Beverage - Beverage companies can differentiate themselves by adopting unique marketing strategies such as subcultural advertising to target niche demographics.
2. Film Production - Branded film productions provide an outlet for film production companies to partner with brands and reach a wider audience.
3. Sports - Companies catering to the sports industry can look towards creative and intense marketing tactics to engage and attract new customers.