Tru Fru offers both Hyper-Dried and Hyper-Chilled products, the latter of which represents the brand's newest offering—fresh berries that are freeze-dried, coated in chocolate and then chilled at -300 degrees. The result is a freshness-focused take on chocolate-covered fruits snacks, which remain as indulgent as ever but also more nutritious. Tru Fru's decadent chocolate-coated treats are covered in both sustainable white and dark chocolate, offering simple snacks that only consist of fruit and chocolate. These chocolate-covered fruit treats are available in raspberry, cherry and blueberry varieties.
Although packaged like pints of ice cream, the portion-controlled Tru Fru cups contain nearly half the calories in comparison and offer a guilt-free way to satisfy a sweet tooth without overindulging.
Hyperchilled Fruit Snacks
Tru Fru's Treats are Coated in Chocolate & Chilled in Extreme Cold
Trend Themes
1. Hyper-dried Fruit - There is an opportunity to disrupt the snack industry by offering hyper-dried fruit snacks that are not only indulgent but also more nutritious.
2. Hyper-chilled Treats - Chilled in extreme cold, hyper-chilled treats could revolutionize the chocolate-covered fruit market by delivering a freshness-focused take on a traditional indulgent snack.
3. Portion-controlled Cups - Packaging chocolate-covered fruit treats in portion-controlled cups offers a guilt-free option for consumers looking to satisfy their sweet tooth without overindulging.
Industry Implications
1. Snack - The snack industry could benefit from the introduction of hyper-dried and hyper-chilled fruit snacks that provide a healthier alternative to traditional indulgent snacks.
2. Chocolate - The chocolate industry holds an opportunity to disrupt the market by offering innovative products like hyper-chilled chocolate-covered fruit treats.
3. Frozen Dessert - The frozen dessert industry can tap into the trend of portion-controlled cups and offer guilt-free sweet treats to health-conscious consumers.