Coach's 90s Swinger bag is being re-imagined in this new campaign staring Kim Petras, Paris Hilton, and Rickey Thompson. Consumers who follow fashion are familiar with the cyclical nature of it. In 2020, the styles of decades past are making a comeback, which inspired Coach's campaign. Featuring a nostalgic Y2K aesthetic, this purse re-launch was inspired by old school messaging platforms, like MSN Messanger, and Yahoo Messanger.
The ad, which takes place as a screen recording on a windows computer, features the stars messaging back and forth with their shoulder bags in plain view. As for the purses, they're available in six colorways and available to shop on Coach's website for a price point of $275 USD.
Nostalgic Celebrity-Starring Purse Ads
Coach's 90s Swinger bag is back with a Y2K-Inspired Look
Trend Themes
1. Y2k-inspired Revival - The revival of Y2K-inspired fashion products and campaigns presents innovative opportunities for brands in the fashion industry to cater to younger generations who are nostalgic for 90s-2000s fashion.
2. Nostalgic Influencer Marketing - Collaborating with celebrities and influencers who were popular in the 90s and early 2000s to promote fashion items allows brands to tap into nostalgia and potentially attract customers who are drawn to the cult of celebrities from that time period.
3. Screen-recording Ads - Creating ads that feature screen recording of messaging platforms offers an opportunity for brands to create campaigns that resonates with younger generations who grew up using instant messaging services and appreciate the nostalgic aspect of seeing them again.
Industry Implications
1. Fashion - The fashion industry can capitalize on the revival of Y2K-inspired fashion, and collaboration with popular 90s-2000s celebrities to promote their products and attract nostalgia-seeking customers.
2. Marketing - The marketing industry has the opportunity to create campaigns that tap into nostalgia and the cult of celebrities from the 90s and early 2000s, potentially reaching younger generations who were not alive during that time period.
3. Technology - Technology companies can take advantage of the trend of screen-recording ads in campaigns to create products or services that make it easy for consumers to create and share screen recordings or highlight their nostalgia for instant messaging services.