CNBC's Squawk Alley recently called upon entrepreneurial expert and innovation keynote speaker Jeremy Gutsche to comment on the start-up culture and the rise of billion dollar industries growing rapidly in the span of a few short years. Drawing upon the insights and methodologies featured in his second novel, Better and Faster: The Proven Path to Unstoppable Ideas, Gutsche speaks to how an innovation in one industry, like UBER or Facebook, can create ripples of opportunity in adjacent ones.
According to Gutsche, we're experiencing history's highest change rate causing several start-ups to disrupt traditional industries. One category this is prominent in is social media with apps like Facebook that have ignited a series of divergent apps like Instagram, Snapchat and Twitter. "If you study that splash you could see the patterns of opportunity," says Gutsche. "If I was looking at Snapchat, I would actually look at Facebook."
Watch the full interview on CNBC's Squawk Alley HERE and check out Jeremy's speech on innovation HERE.
CNBC: Jeremy Gutsche on Better and Faster and Disruption
CNBC Jeremy Gutsche
Trend Themes
1. Rise of Start-up Culture - Opportunities for disruptive innovation in traditional industries as start-ups disrupt and reshape the market.
2. Social Media Divergence - Exploration of new social media apps as spin-offs and alternatives to well-established platforms.
3. Patterns of Opportunity - Identifying potential opportunities by studying the success and innovations of existing companies.
Industry Implications
1. Traditional Industries - Reimagining and reinventing traditional industries as start-ups disrupt and reshape the market.
2. Social Media Industry - Continuous development and introduction of new social media apps and platforms.
3. Innovation Consulting - Providing strategic guidance to businesses in identifying patterns of opportunity and potential disruptive innovations.