An unlikely crew of pallbearers were recently spotted at a funeral in West Liberty last Friday.
Clowns dressed in full costume commemorated the life of their friend Boppo (Norman Thompson) by arriving at the memorial service in their gear. This silly yet sad ceremony celebrated Boppo's position as a life member of the Antioch Shrine Funster Clown Unit.
Check out the gallery to see the unusual clown pallbearers.
Implications - There are many unfortunate and unfavorable events that are inevitable in society. These events are often avoided by many consumers to the negative and sorrowful emotions they generate. Companies and businesses that can transform such feelings into more pleasurable and positive ones will appeal to the large number of individuals experiencing despair. Offering a fresh and humorous perspective to a typically bleak experience will appeal to a large clientele.
Circus Funerals
Clowns Attend Friend Boppo's Memorial Service in Costume
Trend Themes
1. Transforming Negative Emotions - Businesses that can transform negative and sorrowful emotions into pleasurable and positive ones will appeal to a large clientele.
2. Humorizing Bleak Experiences - Offering a fresh and humorous perspective to typically negative and sorrowful events will attract a large number of individuals experiencing despair.
3. Appealing to Emotionally Distressed Consumers - Companies that can provide a more pleasurable and positive experience for emotionally distressed consumers will have an advantage in the market.
Industry Implications
1. Funeral Services - Innovations in funeral services that incorporate humor and transform negative emotions into positive ones can disrupt the traditional funeral industry.
2. Event Planning - Event planning companies that specialize in creating unique and unconventional memorial services can cater to individuals seeking a more personalized and uplifting experience.
3. Entertainment - In the entertainment industry, there is an opportunity to develop comedy or light-hearted shows that touch on sensitive topics and offer a different perspective on difficult emotions.