Clover the Rainbow is a new dairy brand from Clover Sonoma that was created to teach kids about the importance of eating a wide variety of colorful fruits and veggies. The line is introducing itself to the world with a trio of organic yogurt smoothies made with a rich blend of non-fat milk, whole milk, fruits, veggies and probiotics. The colorful products are available in varieties like Strawberry Carrot, Blueberry Beet and Strawberry Banana Butternut.
These color-focused dairy products for kids boast eight grams of protein and 20% of the daily recommended value of calcium per bottle. Each of the different flavors can easily be distinguished by a colorful cap that matches the vibrancy of the organic yogurt smoothies.
Veggie-Rich Yogurt Smoothies
Clover the Rainbow Teaches Kids About Eating Colorful Produce
Trend Themes
1. Colorful Food Education - Teaching kids about the importance of eating colorful fruits and veggies, through products like Clover the Rainbow Yogurt Smoothies, opens opportunities for other brands to create similar healthy foods and drinks that educate kids on health.
2. Organic Yogurt Smoothies for Kids - Organic Yogurt Smoothies made with a blend of non-fat milk, whole milk, fruits, veggies and probiotics, can bring new flavors and ingredients and become the next attractive and healthy beverage for kids.
3. Vegetable-rich Dairy Products - Using fruits and vegetables in dairy products, like Clover the Rainbow, offers potential innovation in the dairy industry through new flavored products with the same health benefits.
Industry Implications
1. Dairy Industry - Incorporating health benefits into dairy products for children, as shown with Clover the Rainbow Yogurt Smoothies, presents new opportunities for the dairy industry to tap into the kid's snacks market.
2. Food and Beverage Industry - Creating healthy products that teach children about the importance of wholesome foods, like Clover the Rainbow Yogurt Smoothies, presents opportunities for other food and beverage brands to educate their younger consumers on healthy eating habits.
3. Children's Health and Wellness Industry - Clover the Rainbow Yogurt Smoothies offers a way to educate children on the benefits of incorporating fruits and vegetables into their daily diet, opening opportunities for this sector to create more innovative products that teach nutritious habits to kids.