With meal-making comes messes, but this Clorox sponge advertisement proves that the fun doesn't have to be sucked out of cooking when it comes to the clean up afterwards. The three-part ad series shows typically greasy or oily food items like fish, hamburgers, fries and pizza being prepared with toys that are only shiny because they're made of plastic. Instead of being messy, the toys and the surfaces they rest on are totally squeaky clean.
The printed Clorox advertisements are complimented by a subtle tagline that reads "Never lose the fun of cooking" and it's a pretty clever way to show that cooking can be more like playtime instead of a chore for adults. The ads were created for Clorox by the DDB agency in Buenos Aires, Brazil.
Playful Kitchen Cleanup Ads
These Clorox Ads Bring Back the Child-Like Fun of Cooking
Trend Themes
1. Playful-ads - Infusing fun and playfulness in advertising campaigns can create a unique and memorable brand experience.
2. Mess-free-cooking - Promoting the concept of mess-free cooking can appeal to busy individuals seeking convenience and efficiency in the kitchen.
3. Transforming-chores - Reimagining household chores as enjoyable activities through creative marketing can make mundane tasks more appealing.
Industry Implications
1. Kitchen-appliances - Kitchen appliance manufacturers can create innovative products that simplify cooking processes while emphasizing cleanliness and fun.
2. Advertising-agencies - Advertising agencies can explore new ways to infuse playfulness and creativity into brand campaigns to attract and engage consumers.
3. Household-cleaning-products - Companies in the household cleaning products industry can develop cleaning solutions that promote easy and enjoyable cleanup experiences for consumers.