Cloetta Global Travel Retail has unveiled an exclusive range tailored for travel retail consumption: Swedish Fish and Sour Suckers Red Band Sharing Bags. The two iterations come packaged in sustainable carton outer bags, with increased portion sizes to accommodate extra hands dipping into the bag.
Swedish Fish are exceptionally popular in the USA, and the Red Suckers brand is best-selling among consumers in Canada and the Netherlands.
"This eco-friendly shift reflects our dedication to reducing our carbon footprint and preserving the beauty of our planet," Cloetta Global Travel Retail Manager Jana Stroop said. "By combining the popularity of Swedish Fish and Sour Suckers with our commitment to sustainability, we aim to deliver not only a delightful treat but also an eco-conscious choice to our customers.
Shareable Travel Candy Pouches
Cloetta Releases Exclusive Sharing Bags for Travel Retail Customers
Trend Themes
1. Eco-friendly Packaging - The exclusive range of Swedish Fish and Sour Suckers Red Band Sharing Bags showcase the trend of using sustainable carton outer bags.
2. Increased Portion Sizes - The Sharing Bags feature larger portion sizes, catering to the trend of accommodating extra hands dipping into the bag.
3. Combining Popular Brands - Cloetta Global Travel Retail merges the popularity of Swedish Fish and Sour Suckers to tap into the trend of offering combined treats.
Industry Implications
1. Travel Retail - The Shareable Travel Candy Pouches target the travel retail industry, providing exclusive treats for customers on the go.
2. Confectionery - The eco-friendly packaging and larger portion sizes disrupt the confectionery industry by appealing to environmentally conscious consumers and accommodating shared snacking experiences.
3. Sustainable Packaging - The sustainable carton outer bags in the Sharing Bags open up opportunities for the sustainable packaging industry to provide eco-friendly solutions for various products.