Fans of CLIF Bar's full-sized Builders Protein bar can now enjoy the benefits of the product on a smaller scale thanks to the brand-new CLIF Builders Protein Minis. While the regular version of these protein bars provide 20 grams of complete plant protein to help build and repair hard-working muscles and fuel recovery, the scaled-down versions of these bars contain 140 calories and 10 grams of plant-based protein.
These bite-sized protein bars can be found in favorite varieties like Chocolate Mint and Chocolate Peanut Butter, both of which are made from ingredients like soy protein, soy flour, rice flour and chicory fiber.
Many snack bar brands are releasing miniature versions of their signature products with a focus on offering half of the nutritional benefits with half the size.
Bite-Sized Plant Protein Bars
CLIF Builders Protein Minis are Packed with 10 Grams of Protein
Trend Themes
1. Miniature Snack Bars - The trend of creating smaller versions of popular snack bars offers an opportunity for brands to provide the same product in a more convenient size.
2. Plant-based Protein - The trend towards using plant-based sources for protein in snack bars presents an opportunity for innovation in creating new and unique flavors and blends.
3. Functional Protein Snacks - The trend towards protein-packed snack bars that cater to specific health benefits offers an opportunity for brands to tap into niche markets and create innovative products.
Industry Implications
1. Snack Foods - The snack food industry can capitalize on the trend towards miniature versions of popular products to provide consumers with a practical and convenient snacking experience.
2. Plant-based Foods - The growing trend towards plant-based protein sources in snack bars creates an opportunity for innovation in the plant-based food industry.
3. Health and Fitness - The trend towards functional protein snacks allows for the health and fitness industry to cater to specific consumer needs with new and innovative products.