The clear glass bottle design used by 'Mil nombres' for bottling mezcal is intended to provide brands with a way to help make the produce accessible for all.
Regulations have been put in place for the production of mezcal, which has subsequently affected the business and distilling for many families and small operations. As such, the 'Mil nombres' clear glass bottle design was created by the Bienal Comunicación creative agency as a way for different brands to use the same packaging.
A clear label adorns the exterior of the 'Mil nombres' bottle and enables producers to write the product details including the volume of alcohol, where it was harvested and bottled, and more. It helps to decentralize the production of mezcal and help independent entities maintain their craft.
Community-Oriented Mezcal Packaging
'Mil nombres' Uses a Clear Glass Bottle with Minimal Labeling
Trend Themes
1. Community-oriented Packaging - The 'Mil nombres' clear glass bottle design promotes community-oriented packaging for mezcal brands, allowing different producers to use the same packaging.
2. Minimalistic Labeling - The clear label on the 'Mil nombres' bottle highlights the trend of minimalistic labeling for mezcal, providing essential product details while maintaining a clean aesthetic.
3. Decentralized Production - The 'Mil nombres' bottle design facilitates decentralized production in the mezcal industry, enabling smaller entities to maintain their craft and independence.
Industry Implications
1. Beverage Packaging - The 'Mil nombres' clear glass bottle design presents opportunities for disruptive innovation in the beverage packaging industry, particularly for mezcal brands looking to enhance their community-oriented branding.
2. Craft Alcohol - Craft alcohol producers can explore disruptive innovation by adopting the 'Mil nombres' clear glass bottle design and minimalistic labeling trend to showcase their artisanal products.
3. Sustainable Packaging - The 'Mil nombres' clear glass bottle design aligns with the trend of sustainable packaging in the beverage industry, providing a viable option for mezcal brands seeking eco-friendly solutions.