Bliss' new Clear Genius Clarifying Collection is an affordable, clean and cruelty-free range of skincare products that were specifically formulated to treat problem skin and support a clear complexion. The skincare product collection is free from harsh chemicals, and only uses non-irritating and non-drying ingredients—many of which are surprisingly luxurious considering the price point of the products.
The three-piece collection includes solutions like the Clarifying Gel Cleanser, the Clarifying Liquid Peel and the innovative two-in-one, jelly-like Clarifying Toner + Serum. These products boast ingredients like Brazilian sea water and black volcanic sand, sharing simple solutions to target concerns like impurities, dryness and irritation. According to Bliss, the Clear Genius line is clinically proven to yield results in as few as 14 days.
Cost-Conscious Clarifying Skincare
The Clear Genius Clarifying Collection Has Luxe Ingredients
Trend Themes
1. Clean Skincare - Opportunity for disruptive innovation lies in developing affordable, clean and cruelty-free skincare products that effectively treat problem skin.
2. Luxurious Ingredients - Exploration of affordable skincare options that incorporate surprisingly luxurious ingredients such as Brazilian sea water and black volcanic sand presents a disruptive innovation opportunity.
3. Multi-functional Products - Developing innovative two-in-one skincare solutions like the Clarifying Toner + Serum can disrupt the industry and offer consumers convenient and effective products.
Industry Implications
1. Skincare - The skincare industry can benefit from disruptive innovation by creating affordable, clean, and multi-functional products incorporating luxurious ingredients.
2. Clean Beauty - The clean beauty industry can leverage the demand for clean, cruelty-free skincare products to offer affordable solutions with luxurious ingredients for problem skin.
3. Problem Skin Solutions - The problem skin solutions industry can tap into the market for affordable, clean, and clinically proven products like the Clear Genius Clarifying Collection.