Natural skincare company Haeckels created a sustainable alternative to regular body cleansers that takes the form of a cleansing tablet that needs to be activated by water. The 60%H2O Ocean Cleanse Concentrate + Allantoin is a waterless shower gel that can be activated by adding water. The product can be placed in a ceramic milled dispenser with boiled water to create a 100% natural and waste-reducing alternative to heavily packaged body care products.
The product boasts a lemon, geranium and beetroot scent and it has a clean, cruelty-free and vegan formula that's not just free from water but also oil, alcohol, silicone, gluten and soy. With this product, Haeckels recognizes that most body, hand and hair cleansers are comprised of 70% to 90% water and consumers can add it as they need.
Waterless Cleansing Tablets
Haeckels Created a Water-Activated Shower Gel in the Form of a Pill
Trend Themes
1. Waterless Body Cleansing - The trend of creating sustainable, waterless body cleansing products is an opportunity to reduce packaged waste and cater to eco-conscious consumers.
2. Activated Cleansing Tablets - The trend of creating cleansing tablets that are activated by water presents an opportunity for innovation in personal care and convenient travel-size products.
3. Multi-use Skincare Products - The trend of creating multi-use skincare products like the Haeckels Ocean Cleanse Concentrate presents an opportunity to simplify personal care routines and minimize consumer product consumption.
Industry Implications
1. Personal Care - The personal care industry can innovate by producing more sustainable, eco-friendly, and multi-use products that cater to the rising demand for conscious consumerism.
2. Travel and Hospitality - The travel and hospitality industry can leverage waterless cleansing products to provide more eco-friendly and compact amenities for guests.
3. Environmental Sustainability - The trend towards waterless and waste-reducing personal care products supports the larger industry shift towards environmental sustainability and can lead to disruptive innovation in the industry.