In order to meet the demand for clean plant-based food options—something that the contemporary consumer is reaching toward as they seek to live a life that prioritizes wellness and sustainability—Idahoan® launched its new Honest Earth® brand of products. Free of artificial flavors, preservatives, and colors, this range of delicious options utilizes only simple ingredients.
The new clean plant-based food products include the Honest Earth® Creamy Mashed Potatoes with Butter & Sea Salt, the Honest Earth® Rustic Mashed Potatoes with Butter & Sea Salt, and the Honest Earth® Hash Brown Shredded Potatoes with a Hint of Sea Salt & Pepper. The dishes are made with "a proprietary cooking method that preserves the integrity of the potato." Honest Earth® uses only Certified 100% Idaho® Potatoes and rests on sustainable practices.
Clean Plant-Based Food Labels
Idahoan® Launches Its Brand New Honest Earth® Brand
Trend Themes
1. Clean Plant-based Foods - There is an opportunity to develop more plant-based food products that prioritize simple and clean ingredients.
2. Simple Ingredient Formulations - There is an opportunity to create other food products using only simple, honest ingredients to meet the demand for cleaner labels.
3. Sustainable Food Productions - There is an opportunity to develop sustainable food production practices to meet the demand for environmentally conscious food products.
Industry Implications
1. Food & Beverage - Companies in the food and beverage industry can develop more plant-based options made with clean, simple ingredients to meet consumer demand.
2. Agriculture - The agriculture industry could focus on developing more sustainable practices to produce clean and simple ingredients for plant-based foods.
3. Packaging - The packaging industry could provide eco-friendly packaging solutions to support the production of sustainable and clean plant-based food products.