The Dos Equis Classic Lime Margarita is an authentically crafted cocktail for consumers looking to enjoy the traditional drink in a decidedly convenient way this fall. The ready-to-drink cocktail is crafted in Mexico with blanco tequila along with lime juice and natural flavors, and comes in 12-fluid-ounce cans for an ultra-convenient experience. Featuring a 10% ABV, the canned cocktail comes in packs of four and addresses increased demand for higher alcohol products with a ready-to-drink recipe.
Dos Equis Brand Director Hannah Dray commented on the new Dos Equis Classic Lime Margarita saying, "We are excited to bring our first ever spirits product, Dos Equis Margarita Classic Lime, to the U.S. market which spotlights our commitment to innovation at Heineken USA and Dos Equis. Dos Equis is a credible quality brand born in Mexico and we wanted to bring the excitement that consumers have for a traditional margarita to a can to save them the time and hassle of having to make it themselves."
Authentic Canned Margarita Cocktails
Dos Equis Classic Lime Margarita is Made with Blanco Tequila
Trend Themes
1. Ready-to-drink Cocktails - The increased demand for higher alcohol products for home consumption presents opportunity for businesses to offer convenient, authentic and quality canned alcoholic drinks.
2. Blanco Tequila - Blanco Tequila, commonly used in traditional margaritas, presents opportunity for businesses to innovate and offer unique tequila-based products.
3. Authenticity - Consumers' increasing interest in authentic, traditional drinks presents an opportunity for businesses to offer high-quality, authentic products in convenient and innovative packaging.
Industry Implications
1. Alcoholic Beverage Manufacturing - The market for canned cocktails, like the Dos Equis Classic Lime Margarita, presents growth opportunities for alcoholic beverage manufacturers looking to capitalize on the trend by creating new and innovative ready-to-drink cocktails.
2. Packaging - Companies that specialize in creating innovative packaging solutions have the potential to disrupt the ready-to-drink cocktail industry with convenient and sustainable packaging options.
3. Retail - Retailers, including both brick-and-mortar and e-commerce stores, have the opportunity to capitalize on the popularity of ready-to-drink cocktails by offering a variety of high-quality, authentic options to appeal to customers' preferences and differentiate their business.