To celebrate the start of summer, Starbucks is offering a new take on two of its classic Frappuccinos. With layered flavors and mountains of whipped cream, the new drinks are an even more decadent option than your average Frappuccino.
The new Ultra Caramel Frappuccino and Triple Mocha Frappuccino are the latest additions to Starbucks' blended drink lineup. The former consists of a dark caramel coffee Frappuccino, layered with ribbons of dark caramel sauce and whipped cream infused with cold brew, dark caramel, and white chocolate. In contrast, the Triple Mocha Frappuccino is a mocha coffee Frappuccino made from layers of rich dark mocha sauce and fluffy whipped cream infused with cold brew, dark caramel, and white chocolate mocha sauce.
The remixed versions of the classic Frappuccinos are available now, but only for a limited time.
Layered Iced Coffee Drinks
Starbucks is Offering a New Take on Two Classic Frappuccinos
Trend Themes
1. Layered Iced Coffee - Starbucks' new layered Frappuccinos showcase the trend of more elaborate coffee drinks with multiple layers of flavors and added toppings, presenting an opportunity for other coffee shops to create variations of this trend.
2. Decadent Flavors - Starbucks' new drinks use richer and more indulgent flavors like dark mocha sauce, cold brew, and white chocolate, indicating a trend towards more luxurious and over-the-top beverage options in the food and beverage industry.
3. Limited Time Offerings - The new Frappuccinos are only available for a limited time, highlighting the trend of creating limited time offerings to drive customer excitement and urgency for a specific product.
Industry Implications
1. Coffee Shops - The coffee shop industry can take advantage of the trend by creating their own versions of layered iced coffee drinks to stay competitive and stand out from Starbucks.
2. Food and Beverage Industry - The trend towards more decadent and elaborate beverages presents an opportunity for the food and beverage industry to create products that cater to people's desire for luxury and indulgence.
3. Marketing Industry - By offering limited time products with unique flavors and elaborate presentations, the marketing industry can create excitement and a sense of urgency around a product, driving customer engagement and sales.