Buffalo Wild Wings has joined many other chains in debuting a chicken sandwich offering, which has been officially dubbed the Classic Chicken Sandwich.
Just as the name suggests, Buffalo Wild Wings' new Classic Chicken Sandwich is a perfectly standard chicken sandwich with none of the frills you might find at some other restaurants. The dish consists of a hand-breaded, beer-battered chicken breast fillet topped with pickles and mayo. To balance the tangy flavors with a touch of sweetness, the sandwich is served on a fluffy challah bun.
The Classic Chicken Sandwich comes with a side of natural-cut French fries for the perfect meal-time pairing. You can also choose to "Make it Wild" by drizzling it with Wild Sauce at no extra cost.
No-Frills Chicken Sandwiches
Buffalo Wild Wings Just Debuted a Classic Chicken Sandwich
Trend Themes
1. No-frills Fast Food - The trend of offering simple, no-frills fast food menu items continues to grow as consumers seek out more affordable and convenient options.
2. Chicken Sandwich Wars - Major fast-food chains are competing in an all-out battle to win over customers with their unique takes on the classic chicken sandwich, presenting opportunities for innovative new offerings.
3. Customization Options - As seen with Buffalo Wild Wings' 'Make it Wild' option, offering customization options allows customers to tailor their orders to their personal preferences and opens up opportunities for upselling and increased customer loyalty.
Industry Implications
1. Fast Food Chains - Fast food chains are embracing the trend of offering simple menu items, such as no-frills chicken sandwiches, to cater to their customers' desire for quick and affordable options.
2. Poultry Suppliers - With the rise of the chicken sandwich wars, there is increasing pressure on poultry suppliers to provide high-quality chicken products to meet demand from fast food chains and restaurants.
3. Food Service Equipment Manufacturers - As restaurants and chains continue to innovate with new menu items like the Classic Chicken Sandwich, food service equipment manufacturers have opportunities to develop and sell specialized equipment to facilitate the preparation and cooking of these items.