Nathan’s Famous Has a New Sticky, Spicy Grilled Chicken Sandwich
Katherine Pendrill — April 17, 2021 — Lifestyle
References: qsrmagazine
Nathan's Famous is the latest brand to enter the chicken sandwich wars with its new Nashville Hot Fried Chicken Sandwich and Sticky, Spicy Grilled Chicken Sandwich. But unlike other brands, chicken thighs are the star ingredient of this brand's new creations.
Nathan’s Famous recently announced that it will be serving up two tasty new chicken sandwiches: the Nashville Hot Fried Chicken Sandwich and the Sticky, Spicy Grilled Chicken Sandwich. Both will be made with flavorful boneless, skinless chicken thighs – a unique offering in the quick-service space. As the brand's Senior Vice President, Restaurants James Walker explains, "After a great deal of research and development, we found that the use of the chicken thigh gave our new sandwiches a flavor punch, offering a juicier and more intense flavor due to the dark meat."
Both of the chicken sandwiches will be part of Nathan’s Famous' new value menu and will be priced at $7 each.
Image Credit: Nathan's Famous
Nathan’s Famous recently announced that it will be serving up two tasty new chicken sandwiches: the Nashville Hot Fried Chicken Sandwich and the Sticky, Spicy Grilled Chicken Sandwich. Both will be made with flavorful boneless, skinless chicken thighs – a unique offering in the quick-service space. As the brand's Senior Vice President, Restaurants James Walker explains, "After a great deal of research and development, we found that the use of the chicken thigh gave our new sandwiches a flavor punch, offering a juicier and more intense flavor due to the dark meat."
Both of the chicken sandwiches will be part of Nathan’s Famous' new value menu and will be priced at $7 each.
Image Credit: Nathan's Famous
Trend Themes
1. Chicken Sandwich Wars - The popularity of chicken sandwiches is a trend that is disrupting the traditional fast-food industry and creating competition among brands to create unique and flavorful options.
2. Use of Chicken Thighs - The use of chicken thighs in the sandwich's build is an innovative trend that creates a unique and juicier flavor profile.
3. Value Menus - The introduction of value menus by quick-service restaurants is a trend that allows for more affordable and accessible food options.
Industry Implications
1. Fast Food Industry - The fast-food industry is being disrupted by the rise of the chicken sandwich wars and the need to provide affordable options for customers.
2. Poultry Industry - The poultry industry will benefit from the increasing use of chicken thighs in fast-food restaurants and could explore new innovative offerings.
3. Food Service Industry - The value-menu trend in the quick-service restaurant industry creates an opportunity for food service providers to offer more affordable and accessible options.
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