The Lavernia & Cienfuegos agency developed a creative citrus packing and branding identity to help orange producers and exporters better present the iconic Valencia Orange.
To showcase the superior quality of the oranges, 'Naranjas de Valencia' was created, including a line of t-shirts, bottles, boxes and mesh totes that resemble designer shopping bags. Along with the design, the agency created a beautifully illustrated motif, which has the potential to be used across a wide range of applications, such as paper packaging, signage and more.
Consumer interest in eating a more diverse range of wholesome fruits and vegetables has inspired brands to launch upscale packaging and even in-store preparation stations that elevate the presentation of produce. Naranjas de Valencia's elegantly packaged goods resemble high-end designer items, making them seem much more interesting than the average grocery store orange.
Fashionable Citrus Packing
'Naranja de Valencia' Elevates the Status of the Valencia Orange
Trend Themes
1. Upscale Produce Packaging - As consumer interest in wholesome alternatives grows, packaging produce in high-end and creative ways can help companies stand out.
2. Branded Merchandise - Creating merchandise that compliments product lines can create new revenue streams as well as increased brand recognition.
3. Illustrative Branding - Using creative illustrations can create a memorable and recognizable brand image that can be applied across multiple applications.
Industry Implications
1. Produce Farming - Using upscale or branded packaging can help smaller producers stand out in a crowded market.
2. Fashion and Apparel - Creating a unique clothing line to compliment a product line can create a new revenue stream as well as expand brand recognition.
3. Design and Branding - Creating unique illustrations and branding can create new opportunities for design and branding agencies, as well as help companies stand out in crowded marketplaces.