'Special Shikuwasa' is one of the newest Kit Kat flavors being offered in Japan, which unites the tastes of citrus and chocolate.
The Okinawan citrus flavors is known to be one of the most refreshing flavors from the region for the summer, with a sour-tart bite to it that makes it a great addition to cocktails and food dishes. "Shikuwasa" literally means "eat the sourness" and Kit Kat is inviting its fans in Japan to do just that with its newest chocolate flavor. These unique seasonal citrus-inspired chocolates are made with Okinawan shikuwasa extract, which provides a taste that's slightly bitter, sour and sweet.
As the home of the Kit Kat Chocolatory, Japan has also seen a range of experimental chocolate bar flavors come through it, including everything from sake and melon to edamame.
Chocolate Citrus Snacks
Kit Kat's Newest Flavor in Japan Marries Citrus and Chocolate
Trend Themes
1. Citrus-infused Chocolate - The trend of incorporating citrus flavors into chocolate presents an opportunity for innovation in the confectionery industry.
2. Exotic and Unique Flavors - The demand for unconventional flavors, like Okinawan shikuwasa, opens up opportunities for experimentation and differentiation in the chocolate market.
3. Regional and Seasonal Influences - Exploring and incorporating regional and seasonal flavors, such as Okinawan shikuwasa, can bring a sense of cultural authenticity and novelty to chocolate products.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend of citrus-infused chocolate to create new and exciting products that cater to consumer preferences for unique flavor combinations.
2. Food and Beverage - In the food and beverage industry, there is an opportunity to incorporate citrus-infused chocolate into cocktails, desserts, and other culinary creations, appealing to consumers seeking innovative taste experiences.
3. Tourism and Hospitality - The tourism and hospitality industry can tap into the trend of regional and seasonal influences by offering chocolate products that showcase local flavors, attracting tourists and enhancing the overall cultural experience.