Panera seems to think that cinnamon will be the flavor of fall 2019 and its doubling down on the spice with its new Cinnamon Spice Cold Brew and Cinnamon Spice Latte.
On September 9th, Panera will debut its new line of seasonal fall beverages and snacks. In terms of drinks, consumers can choose a Cinnamon Spice Cold Brew, which is made from Cold Brew coffee blended with cinnamon flavor, ice, and half and half. For those who prefer their drinks on the warmer side, the new Cinnamon Spice Latte combines espresso with cinnamon flavor, foamed milk, and whipped cream. Consumers can also pair their new cinnamon drinks with the Apple Pie Thumbprint Cookie or a freshly baked Cinnamon Apple Scone.
Cinnamon-Spiced Cold Brews
Panera Has Added a Cinnamon Spice Cold Brew to Its Fall Menu
Trend Themes
1. Cinnamon-spiced Beverages - Expanding on the popularity of cinnamon as a fall flavor, brands can innovate by offering a variety of cinnamon-spiced beverages.
2. Seasonal Beverage Launches - Introducing limited-edition seasonal beverages, like Panera's Cinnamon Spice Cold Brew, can generate excitement and drive customer engagement.
3. Flavor Mashups - Brands can explore the potential of combining popular flavors, like cinnamon and coffee, to create unique and enticing beverage options.
Industry Implications
1. Coffee and Beverage - Coffee and beverage companies can take advantage of the trend by introducing their own versions of cinnamon-spiced cold brews and lattes.
2. Bakery and Pastry - Bakeries and pastry shops can collaborate with coffee companies to create cinnamon-infused baked goods that pair well with cinnamon-spiced beverages.
3. Seasonal Menu Planning - Restaurants and cafes can incorporate seasonal flavors like cinnamon into their menu planning to attract customers and keep their offerings fresh and exciting.