Shaquille O’Neal works with Kellogg's on a playful collaboration -- the duo launch the Crispy Cinnamon basketballs cereal with the iconic Frosted Flakes. The sugary breakfast option is set to launch officially in the coming weeks as the takes the classic favorite and adds mini crispy basketball pieces that have been dusted with cinnamon.
The new flavor palette is perfect for fans to enjoy as a snack or with a bowl of milk. It is limited edition and the packaging designs are just as playful. The main box features Shaquille O’Neal as Tony the Tiger does not adorn the box with his Frosted Flakes for the first time ever. Fans are expected to see the cereal in stock by April.
Athlete-Joint Cinnamon Cereals
Shaquille O’Neal' Joins Kelloggs on the Cinnamon Basketballs Cereal
Trend Themes
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3. Unconventional Ingredients - Opportunity to experiment with unconventional ingredients and flavors to create unique, memorable food products that stand out in a crowded market.
Industry Implications
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2. Packaging - Opportunity for packaging companies to design unique, interactive packaging that adds value to the consumer experience and helps products stand out on store shelves.
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