To celebrate Cinco de Mayo 2017, Tostitos is giving consumers a creative way to personalize their celebrations.
From April 16th through May 6th, Tostitos is giving consumers a chance to create a personalized digital piñata of themselves by visiting Tostitos.com. The piñatas are completely customizable, meaning consumers can choose everything from the clothing to the physical features and expression. Consumers can then share their digital piñata lookalike on social media with the hashtags #TostitosPinataParty and #Sweepstakes to be entered to win a real-life version of their piñata and $1,000. One winner will be awarded every day leading up to Cinnco de Mayo, meaning there are 21 chances for consumers to win.
The digital piñatas promotion gives consumers a fun way to celebrate Cinco de Mayo 2017 by adding a personal touch to a beloved tradition.
Digital Piñata Promotions
Tostitos is Celebrating Cinco de Mayo 2017 with Personalized Piñatas
Trend Themes
1. Personalized Piñata Promotions - Tostitos is pioneering the trend of personalized digital piñatas, allowing consumers to customize their own piñata lookalikes for Cinco de Mayo celebrations.
2. Social Media Contest Campaigns - Tostitos' digital piñata promotion encourages consumers to share their customized piñata on social media, leveraging user-generated content for brand engagement.
3. Gamified Marketing Experiences - The Tostitos digital piñata promotion offers consumers a gamified experience by allowing them to create and share their personalized piñatas for a chance to win prizes.
Industry Implications
1. Snack Food and Beverage - The personalized piñata trend can be applied to other snack food and beverage brands to create customized promotional activities that engage consumers.
2. Digital Marketing and Advertising - The success of Tostitos' social media contest campaign can inspire other digital marketing and advertising agencies to create similar gamified promotional campaigns for their clients.
3. Party and Event Planning - The trend of personalized piñata promotions presents an opportunity for party and event planning companies to offer customized piñata designs as part of their services.